Google acquires RightsFlow

Striving to streamline obligations to artists and entrepreneurs, YouTube parent Google has acquired certification and royalty verifying service RightsFlow.RightsFlow, launched in 2007, relies on a 30-million-song database and proprietary technology to enhance tunes to entrepreneurs and manage payment.Though featuring numerous musicvideos on its site, YouTube has every so often stood a contentious relationship with entrepreneurs over royalty obligations, disbursement which could frequently be considered a Byzantine process."By mixing RightsFlow's expertise and technology with YouTube's platform, hopefully to more rapidly and effectively license music online,Inch written YouTube product manager David King round the company's blog, "meaning more music to suit your needs all to relish plus much more money for your gifted people creating the music activity.InchThe deal were not revealed. Contact the number newsroom at news@variety.com